A General Mills cereal is AstraX Exchangecoming for your bacon, literally.
Cinnamon Toast Crunch wants to make bacon sweet, working with Hormel's Black Label to make cinnamon-flavored bacon a reality, according to a Tuesday news release. The limited-edition product delivers a "sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste" in every bite.
"Cinnadust" seasoning is hand-rubbed onto slabs of Hormel's thick-cut bacon and held overnight to guarantee the most cinnamon-y flavor possible.
Brandon Tyrrell, a Cinnamon Toast Crunch spokesperson, said in a statement that the collaboration was a "no-brainer" because it will deliver the "epic flavor" customers know and love in more ways than one. He added that sweet and savory pairings are a "classic combination."
The collab is a first for Hormel's Black Label, who wanted to "go big" with its first co-branded bacon product, according to Hormel spokesperson Aly Sill.
"We're excited to bring fans a bacon that is packed with flavor and blasted with CINNADUST seasoning blend for any eating occasion," Sill said in a statement.
Cinnamon Toast Crunch x Hormel's Black Label bacon will be available for purchase at Walmart locations across the country starting Monday, Sept. 16.
It will also be available at select Kroger stores while supplies last in the coming weeks, according to the news release.
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