The VAS Communitysummer shopping season is heating up. July already had big sales events from Amazon and Walmart. Add Target Circle Week to the calendar.

The Minneapolis-based retailer announced Tuesday that it will hold what it describes as its "biggest sale of the season" from July 7 to 13. Among the deals promised during the sale: 30% off select backpacks, 40% off kitchen items and 50% off select toys.

The new Target circle has "flexible options and a range of benefits to meet every shopper's needs," Cara Sylvester, Target's executive vice president and chief guest experience officer, said in the announcement.

"Target Circle Week gives our guests more deals – at no cost – so you can stock up on everything from backyard cookout essentials to back-to-school supplies," she said.

Two months ago, the retailer had its first-ever Target Circle Week in April.

More July shopping events: Amazon Prime Day and Walmart Deals

Also awaiting shoppers in July:

• "Walmart Deals": Set for July 8 to 11 in what the retailer calls its "largest savings event ever," with deals on electronics and back-to-school items. The public can begin shopping at 5 p.m. ET on July 8; Walmart+ members get a head start at noon ET.
• Amazon Prime Day: The event for Amazon Prime members on July 16 and 17 will have "millions of deals" including electronics, kitchen, apparel and beauty.

These sales events come as many retailers and businesses have welcomed summer with reduced prices on food, groceries and other products – likely responding to consumer concerns about inflation.

How to shop Target Circle Week

To get in on the deals, shoppers need to belong to Target Circle, the retailer's free-to-join loyalty program. You can join during Target Circle Week, but you can sign up online now.

Deals start going live on July 7 at 3 a.m. ET/midnight PT on Target.com and in the Target app, then in the retailer's nearly 2,000 stores when they open that day.

One of the deals is a $49 first-year membership (regularly $99) to Target Circle 360, which gets you free same-day deliveries on Target orders of more than $35 through online delivery company Shipt, which Target purchased in 2017.

Target Circle Week: Some of the deals

• Up to 50% off select toys including LEGO, Monster Jam, and LOL Surprise!
• Up to 40% off kitchen and floorcare, including Keurig, KitchenAid, Ninja, Dyson, Shark and Bissell.
• 30% off T-shirts, tanks and dresses.
• 30% off bedding and bath, including Casaluna and Threshold.
• 30% off select backpacks, including Cat & Jack.
• 30% off kids' school uniforms.
• 20% off select skin care, sun care and fragrances, including CeraVe, La Roche Posay, Neutrogena, Olay, Sun Bum, Banana Boat and Fine'ry.
• Buy one, get one 50% off food and beverage summer favorites, including ice cream, chilled juices and chilled coffee beverages and all fresh berries.
• Spend $50 on home care products and get a $15 Target GiftCard.
• Spend $40 on select products at Ulta Beauty at Target and receive a $10 Target GiftCard.

Follow Mike Snider on X and Threads: @mikesnider &mikegsnider.

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